Career Path
Throughout my career, I’ve had the great fortune to work on some truly inspiring projects, while meeting many influential and creative individuals along the way. I believe in working together to create a whole that is greater than the sum of its parts.
​
I have had the chance to work with some amazing clients in an agency based environment as well as working with some amazing people within an in-house team.
​
I have spent a majority of my career within the creative sector and have worked on a wide variation of disciplines. I have spent time mastering skills within each of these sectors and continue to learn and grow by discovering the newest technologies and processes.
Please check out the sections below showing my industry experience as well as my personal experience.
October 2023Â - Present
Senior Brand Designer
Qih Group
Working exclusively on rebranding and evolving creative across the group. Working on video, UX/UI for onsite, landing pages (via Bannerflow) as well as implementation of Bannerflow across all marketing channels.
May 2023 - Oct 2023
Senior Designer
Premier Bet (Editec)
Design and leading projects across sports, casino and lottery. Working on photoshoots and across tv and video for the African market. Introducing Bannerflow and leading rollout across all channels
Sept 2020 - April 2023
Senior Designer
Betway Group
I joined as a mid weight designer and was fast tracked for promotion within month's of starting as I was driving results and pushing the boundaries. I produced full toolkits that were utilised worldwide and worked on the major projects including free to play games mechanics, animations and creating campaigns.
May 2016 - Sept 2020
Graphic designer
Think BDW
Since I have been here I have worked on numerous projects, specialising in the most bespoke high end brochures as well as emailer design, UX/UI microsites and video content for social, VR development tours and show reels.
December 2014Â - May 2016
Creative Artworker
MOO Print Ltd
My time was spent refining my skills and also learning effective ways to gain results. I worked here on retouching projects for digital and print and taking creative from leads and adapting this to go across different outlets. I also was allowed to collaborate with other areas, notably with web developers to aid in delivering projects to deadline.
Driving Innovation and Creativitity
Core Skill Highlights
Key Points
- Design effectively for dynamic resizing
- Design for scalability without loss in quality
- Problem solver that is adaptable and continues to learn
- A team player that wants to help
- Experience in Bannerflow, Figma, Sketch and XD
- Campaign and brand experience producing global toolkits
Graphic Design
I originally studied for my degree in Graphic Design at Norwich School of Art and Design. Currently I am a Senior Designer at Betway, working across a wide variety of touch points including campaigns, creative direction, Motion, 3D and product.
​
During my time here I have taken my career to the next level and have achieved big results within a relatively small time frame. I joined Betway during a period of change and have excelled in pushing the current visual direction of the brand as well as investing time in developing my knowledge in product and rebrand projects.
​
I have also had over 5 years within an agency environment which has helped in me developing as a varied designer that is used to a fast paced, high volume environment.
Packaging and Product Design
I love to explore the tactile nature of materials as well as being able to solve problems. I have had the privilege to work with top clients in my time. I have designed packaging solutions for Hotel Chocolat, Fortnum and Masons and Proctor and Gamble as well as working on incredibly bespoke PR related pieces as well.
The piece of work that I am most proud of is that I designed the packaging for the official olympic torch for London 2012. The torch designers, Cambridge based engineering firm, Touch of Ginger, was a client at the time and briefed in wanting a design that was in keeping with the style and feel of the games as well as having a high end feel. The shape was constructed to be able to sit with the lid on or off to display the torch and the foil detailing gives a refined finish when the lid is put back on.
Artworking and Retouching
As I have been fine tuning my design skills I have also worked as a professional retoucher and artworker. This has helped to develop my overall knowledge in print and in digital of what is possible and means that I would have a good idea of where the boundaries are with certain designs,
​
This does not mean that I play it safe. I am always trying to break these boundaries and explore new technology but it does mean that I have a solid grounding in materials and practices that are used within the industry.
​
I have worked in the industry as an artworker for MOO as an all round creative artworker and retoucher as well as VCG Kestrel as a reprographic artworker for packaging.
Qualifications
14 x A*- C's (including english, mathematics and science)
A-Levels in Art and Design, Product Design and Mathematics​
BA(hons) Degree in Graphic Design 2:1
Software Knowledge
Advanced user of Adobe Creative Suite including Photoshop, Illustrator, Indesign, After Effects, Animate CC, Premiere, Lightroom, Dimensions and Acrobat
​
Advanced User of Specialist software such as Bannerflow, Cinema 4D, Elements, Blender, Figma, XD and Sketch
​
Advanced user of Microsoft Office including Word, Powerpoint, Excel, Teams and training in
Microsoft Power Automate Tools
​
User of CAD software such as Artios CAD, Kasemake and AutoCAD
Clients I have worked for
Graphic design - Betway Group, West Ham United, ATP Tennis Tour, Atletico Madrid, Tottenham Hotspur, Eintrackt Frankfurt, Schalke, Cricket South Africa, South Africa Rugby Union, The NHL, Bellway Homes, Berkeley Homes, Telford Homes, Legal and General, Michael Shanly, Millgate, Durkan & Hill Group
​
Packaging - Tesco, Hotel Chocolat, Fortnum and Mason, Monki, Proctor and Gamble, Touch of Ginger, Lulu Guinness, Artisan Du Chocolat, Emma Bridgewater, Marvel and Formula 1 Motorsport
​